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Services
Client
Year
Website
Challenge
Our client needed a brand refresh to evolve from a traditional clothing retailer into a modern e-commerce power-player and appeal to Sri Lanka's trendy, digital-native audience.
In response to the dynamic shifts in the local fashion landscape and a desire to connect more effectively with a younger, online-savvy audience, our client recognized the imperative for a comprehensive brand and digital platform refresh.
Driven by a commitment to remaining current, aligning with contemporary fashion values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the entire e-commerce experience.
Goal
We did some intense market research on local fashion trends, refined their brand message, and created a brand new look to truly showcase their unique, street-style identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity and a high-conversion e-commerce platform that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement on social media, a significant boost in online sales, and a stronger brand presence in the competitive fashion market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with their target audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive e-commerce market.